brand clarity for tech companies
Picsart Rebrand
Brand evolution
Message clarity
identity systems
Y in Lyft
Brand evolution
Campaign Platform
Go-to-market
Unwrap the Truth
Campaign Platform
Experiential
Market entry
America is an Idea
Brand purpose
Partnership strategy
Campaign Platform
Film
Unboring Boring
Campaign Platform
Film
Social
The Come Up
Campaign Platform
Cultural relevance
Social
Lineage Rebrand
Repositioning
Message clarity
Brand refresh
Ok Google
Launch strategy
Campaign Platform
Experiential
Teak Rebrand
Repositioning
Message clarity
Brand refresh
ChowNow Rebrand
Positioning
Category differentiation
Brand refresh
Companies change. Most stories don't.
Your product matured. Audience shifted. Ambition got bigger. But the brand still belongs to an earlier version of the company. That's where we come in.
Brand evolution
Message clarity
identity systems
Brand evolution
Campaign Platform
Go-to-market
Unwrap the Truth
learn more
“Big ideas, sharp execution, and a real sense of partnership. They move fast, think strategically, and helped our brand cut through the noise.”
Bob Sherwin
Chief Marketing Officer
Learn more
sunrise now in:
los angeles
united states
00:00
AM
Your weekly dose of inspiration from branding, culture, and art. Lightly unhinged. Never boring.
“Half of everything our department submitted to award shows for two years running had his fingerprints and beautiful brain all over it.”
Tim Roan
Executive creative director
— helping tech brands reach humanity — helping tech brands reach humanity
Teak Rebrand
learn more
“Dawn helped us bootstrap an entirely new marketing function and ship its first major milestone. They took us from having a product to having a company.”
Alex Scarborough
Founder
Learn more
our approach
find the brand gap
shape a clear story
make it unmistakable
Learn more
notes from the field
June 16, 2026
AI is the how, not the why
When every competitor claims the same thing, matching them feels like the safe move. It's the trap. The way out is to find one true thing you can own, say it sharply, and hold it while they copy each other.
Learn more
June 9, 2026
Your Best Customers Shouldn't Feel Lucky to Have Found You
Teak built the best retention engine in free-to-play gaming and still looked like a smaller copy. A lesson in repositioning a category leader.
Learn more
June 2, 2026
Nobody claps for the bracket
The part no one notices is often the one holding everything up. A lesson in B2B and manufacturing brand strategy, by way of Xometry and a spacecraft.
Learn more