helping tech brands reach humanity
Picsart Rebrand
Brand evolution
Audience expansion
Message clarity
Y in Lyft
Brand evolution
Positioning
Launch strategy
Unwrap the Truth
Market entry
Trust building
Campaign Platform
America is an Idea
Brand purpose
Cultural relevance
Partnership strategy
Unboring Boring
Campaign Platform
Brand Story
Audience expansion
The Come Up
Brand Activations
Campaign Platform
Cultural relevance
Lineage Rebrand
Repositioning
Message clarity
Brand refresh
Ok Google
Launch strategy
Audience expansion
Campaign Platform
Teak Rebrand
Repositioning
Message clarity
Brand refresh
ChowNow Rebrand
Positioning
Category differentiation
Brand refresh
Brand evolution
Audience expansion
Message clarity
Brand evolution
Positioning
Launch strategy
Unwrap the Truth
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“Working with Dawn felt like having a top-tier agency, minus the layers. Big ideas, sharp execution, and a real sense of partnership. They move fast, think strategically, and helped our brand cut through the noise in an impactful way.”
Bob Sherwin
Chief Marketing Officer
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Your weekly dose of inspiration from branding, culture, and art. Lightly unhinged. Never boring.
“I consider myself super lucky to have worked with Shachar at Lyft. Half of everything our department submitted to award shows for two years running had his fingerprints and beautiful brain all over it.”
Tim Roan
Executive creative director
— helping tech brands reach humanity — helping tech brands reach humanity
Teak Rebrand
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“Dawn delivered more than just a project. They helped us bootstrap an entirely new marketing function and ship its first major milestone. They were instrumental in taking us from having a product to having a company.”
Alex Scarborough
Founder
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our approach
find the brand gap
shape a clear story
bring it to life
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