creative partners: THE NEW COMPANY & HERMIT
The Simple
Joy of Design
Over the years, Picsart has grown from an app for self expression to a design platform with a thriving community of creators – from avid selfie takers and design hobbyists, to small business owners and entrepreneurs. That transformation was a perfect opportunity to give the brand a much needed refresh.
Branding
Positioning & Strategy
Tone of Voice
Performance Marketing
Out of Home
Photography
The Y in Lyft
What started out as a campaign for Lyft's IPO day, quickly evolved to become the company's new brand identity. The company has grown and matured, and was no longer the scrappy start up it used to be.
Brand Identity
Copywriting
Design
Experiential
Out of Home
Photography
creative partners: GRETEL
By and For Food People
ChowNow is the digital ordering platform built by and for food people to help independent restaurants thrive. During the pandemic ChowNow saw a huge increase in demand, but as the world opened up again, the market was saturated with products with similar offerings. Our challenge was to highlight the thing that makes the company truly unique among the competition: ethics.
Branding
Positioning & Strategy
Tone of Voice
Social
Messaging
Photography
The Come Up
When the Amp app launched (part of Amazon Music), it quickly amassed a huge following in the Hip Hop community. Creators on the platform became a go-to source for what’s next in the scene, consistently spotlighting emerging talent and discovering breakout artists. So we leaned in and worked with the community to take all of that energy and excitement to the next level.
Branded Content
Creative Direction
Design
Performance Marketing
Out of Home
Photography
creative partners: EVEN/ODD & Hello mondayAmerica Is
An Idea
America is an idea. One so profound it magnetizes people from all over the world. Yet, not all are welcome equally. On a daily basis, immigrant rights — and immigration itself — are threatened. These assaults on one of America’s most vulnerable populations degrade life for every one of us.
Campaign Strategy
Copywriting
Design
Social Impact
Branded Content
Digital
Photography
creative partner: QUALITY MEATSUnboring Boring
Interesting design can transform a business, but can it help a small town? That’s what we set out to uncover in Picsart’s first campaign, by giving the most boring town in America a design makeover.
Campaign Strategy
Creative Direction
Design
Performance Marketing
Out of Home
Film
creative partners: hookThe Daily Cannon
Together with Nick Cannon and his team, we created a morning show like no other: The Daily Cannon. From branding and photography, to programming and community activation, we got to dream up all kinds of ways to inject fun and tons of good energy in to people’s morning routine.
Branding
Creative Direction
Design
Performance Marketing
Photography
Ask The
Google App
There are so many fascinating stories hidden in our everyday life, and all you need to uncover them is to ask the right question. To spark people’s curiosity, we posed contextually-relevant questions in all kinds of interesting places.
Creative Ideation
Out of Home / Print
Copywriting
Social
Digital Advertising
Made With Code
Together with The White House we inspired young girls across America to experience code for the first time by letting them put their own digital spin on the national trees at the White House.
Creative Ideation
Out of Home / Print
Copywriting
Social
Digital Advertising
creative partner: OFFICIAL
Drone Pioneers
We partnered with scientists around the world and gave them an industrial grade drone, the Intel Falcon 8, to reimagine how they conduct their research.
Campaign Strategy
Creative Direction
Branded Content
Performance Marketing
Editorial Partnership
Photography
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Dawn is now working with select startup clients who are looking to scale and evolve their brand and creative.
